Leadership Team

Leading a 20-strong team of seasoned professionals, Sesam is managed by two Partners committed to the establishment, growth and acceleration of client business development activities in the UAE and neighbouring Gulf states.

Boris Ritter

Managing Partner

Boris set up the SESAM operations in Dubai in 1999. He has over 20 years’ experience promoting trade throughout the Middle East. Trusted as an honest broker by both clients and his enviable network of high level contacts throughout the region, Boris is a highly accomplished business leader who believes that trade promotion is critical to furthering international cooperation and cross-cultural understanding.

In 1997 Boris received his Diploma from the University of Applied Sciences, Bremen, Germany in Applied Business Languages and International Business Administration, with a focus on Business Arabic and Middle Eastern Economies. He holds a Diploma from the University of Applied Sciences Bremen, Germany in Business Administration with a focus on Arabic and Middle Eastern Economies.

Philipp von Zitzewitz

Managing Partner

Philipp has been the part of the SESAM management since 2006. He looks after many of Sesam’s B2B conferences and trade promotion projects and has been instrumental in developing the wider service portfolio of the company. Prior to joining Sesam he worked for the Government of Dubai, Department of Tourism & Commerce Marketing.

He holds a Diploma from the University of Applied Sciences Bremen, Germany in Business Administration with a focus on Arabic and Middle Eastern Economies.

Derek MacFarlaine

Business Development Director

Derek has over 20 years’ experience working in the MENA region. He has held senior positions with some of the GCC’s largest family owned companies and brings a wealth of practical insights into marketing and getting businesses up to speed. He focuses on telecommunication, cleantech, ICT, retail, beauty, FMCG , food & beverage sectors. Derek supports the Ontario Ministry of Trade key account under which he manages export programs for Ontario based companies and delegations.

Derek holds a B Com from the University of Western Australia.

Fajr Sulaiman Al-Zubair

Trade Consultant

Fajr looks back at developing business relationships for her clients for close to a decade. A professional research analyst she has worked with Emirati investment firms and the Japanese trade promotion body JETRO in the UAE before joining Sesam. Fajr possesses extensive knowledge about the regions’ market trends, economies and stays up to date with laws and regulations. Supporting the Ontario Ministry of Trade key account she builds trusted relationships with the government and private sector in the UAE and KSA.

Fajr holds a BSc from the University of Khartoum, Sudan.

Yasmin Isar Muñoz

Trade Consultant

Yasmin is a registered Attorney-at-Law at the Biscay Bar Association (Spain). Prior to joining the Sesam team she has held lawyer positions with the private and public sector in Spain.

At Sesam Yasmin manages the Basque Government key account supporting business and trade development projects from the Basque Province to the GCC. She holds a Degree in Spanish Law and Diploma in Anglo American Law, a Master’s Degree in Law as well as a Diploma in International Trade, Commerce & Access to Foreign Markets.

Marleen Vermeulen

Operations Manager

Marleen manages Sesam’s conference operations and looks after the company’s key accounts for business development. She looks back at years of marketing communication when working on public relations and product launch events for multinational companies in Belgium.

Marleen holds a Bachelor in Business Administration and Languages and a Bachelor in Marketing from the university of Leuven, Belgium.

Oscar Wendel

Consultant - Conference Management

Oscar has more than a decade's experience working in the Gulf region. Previous engagements include doing strategic communications for Drake & Scull, Conference Director for GulfTraffic, the Construction Summit, the magazines Construction Week and Arabian Business, and Senior Content Manager, Global Events, for the Financial Times in London. He regularly writes for business magazines including Bloomberg Businessweek covering a diverse range of industry sectors including construction and technology.

At Sesam Oscar is the Campaign Manager for the GCC conference series ‘Safety Design in Buildings’ and looks after content development, media strategies and B2B promotional activities.

Oscar is a graduate of Stockholm University with a Master's in business and administration and a Master of Arts in English and American Literature from Uppsala University.

Anil Kumar

IT & Online Campaigns Manager

Anil is Sesam’s IT Manager overseeing and developing service portals, webpages and electronic marketing campaigns for the company’s key accounts and clients under toughest security considerations. Anil has held software development and IT management positions in the UAE before joining Sesam.

He holds a B.Sc. (Information Technology) from the Kalinga University, India and PGDCA, ACARE from the Andhra Pradesh Institute along with countless Microsoft certifications.